For decades the Yellow Pages had a monopoly because they were the only show in town.
You literally had to be there or lose business to your competitors.
Every year, business owners would agonize over having just the right Yellow Page ad. How big should it be? Color or Black & White? How big is the competitions ad? Then your smug representative would relay the news about how ‘rates had gone up again’. “Grrrrrr”
Those times are over!
Think about how people look for what they want now… They look at their smart phone and simply Google it, the results with phone numbers and addresses are quickly displayed at the top, and away they go.
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